Open letter: the necessary digital transition of the social economy

Open letter: the necessary digital transition of the social economy

Open letter: Anchoring the social and solidarity economy in its digital future

In February 2022, the Social Good Accelerator and its 70 members maintained its vision in its open letter. A better world can only be made with the full support of social economy, which also has to be digitalised. This is how the association defines the key role of the digital transition of social economy in solving social problems with full potential.

G7 leaders
In 2018, Jeanne Bretécher and Steven Bertal founded the Social Good Accelerator to gather the digital sector and social economy
Source: Social Good Accelerator

Our vision: to encourage technological innovation actors to develop and collaborate with social innovation actors in Europe

Four years ago, the Social Good Accelerator (SOGA EU) association was born in France from a double observation: on the one hand, the digital transition of social economy organisations in Europe is left to one side by public policies and funders, and on the other hand, the digital models of social economy encounter too many obstacles to their development.

Its 70 members wish to defend together the vision of a digital social economy (Social Tech) and European, centred on “digital commons”, sustainable and available to all, and to have social economy organisations recognised as actors of the technological transition.

SOGA EU’s work aims to inform social economy actors and decision-makers of the innovative responses proposed to mitigate the digital divide, Uberisation, platform abuses and to promote equity for people who are far from employment, discriminated against in training and retraining.

The challenges: towards a collaborative and responsible digital model for tomorrow’s economy  

In the framework of the European Social Economy Action Plan, which SOGA has been working on, and especially the need for new ideas to emerge to build resilience for all, social economy necessarily has a role to play.

However, as our study – ‘Cooperation between social utility and tech actors in Europe’ – has shown, most social economy organisations – whatever their status – encounter obstacles in their development similar to those of very small enterprises, with additional difficulties linked to their lack of profit, the financing of projects to the detriment of the structures, and the lack of sectoral organisation on these issues.

To meet the challenges of today and tomorrow, SOGA believes that the digital transition can be an opportunity to finally scale up the European SSE, provided that it creates real alternatives and new economic, social and environmental opportunities. To activate this lever, SOGA is promoting and developing digital mediation, UX design and open data.

Our actions: the urgent need to accelerate the digital transition of social economy for a new European horizon  

To address the status quo in this area, the Social Good Accelerator managed to :

  • publish a European study on cooperation between social economy and Tech actors.
  • conducting advocacy at national and European level.
  • launch the first mapping of Social Tech in Europe and soon present the first European information and guidance platform with associated professions (with support from the European Erasmus+ fund).

Presentation study 2020
The Social Good Accelerator’s team presented its research work to the DG Grow, in Brussels, in January 2020
Source: Social Good Accelerator

Since 2018, the media, public policy and funders’ views have shifted towards :

  • an awareness in the social economy sector of its backwardness and difficulties in terms of digital transition – particularly highlighted by the health crisis.
  • a consideration of territorial needs in terms of digital mediation to preserve territorial equality and access to fundamental rights.
  • a need to correlate ecological and digital transition to decarbonise the economy.
  • the observation that some digital citizen responses were effective during the health crisis, as they remain.
euses OECD conference
The Social Economy Action Plan and its presentation were a watershed moment for the sector
Source: European Commission

Our proposals: give the social economy the tools for a successful digital transition

Ensuring effective equal opportunities and rights to digital transformation 

There is a latent lack of training for digital talent, including in the SSE. This is why the public authorities need to provide an impetus to promote support for the digital transformation of organisations that are both economic players and intermediaries for the most vulnerable populations. In this respect, the European action plan for the social economy includes a digital component. The recommendations contained therein give levers of action to the decision-making bodies to act in the direction of these two sectors. Both France and the European Union must set an example and promote ambitious policies to support this change in the general interest.

Developing digital skills: digital citizenship and new jobs. 

While almost 85% of the jobs that will be practised in 2030 probably do not yet exist, it seems essential to gradually train the active population for the transformations of the economy, which is becoming increasingly digital and social. 

Together with three European partners, SOGA has devised a step-by-step training programme through the Social Tech Academy project. The idea here is to develop digital skills by pooling resources on existing training in these areas. The focus on a resource platform aims to enable the digital transformation of the EU, which has the ambition to train 80% of the Union’s population in basic digital skills by 2030.

Unlocking funding for digital innovation in social economy organisations and the development of new models

Through European actions and forward thinking, SOGA works to build bridges between local actions and European policies through a common collaboration framework. 

Nevertheless, they require fiscal, normative and financial support and continuous mobilisation to promote alternative models. 

In the meantime, SOGA wishes to further explore the potential for cooperation between social economy and digital actors in Europe. There are many possibilities to achieve cross innovation, i.e. social and sustainable digital innovation: setting up a European model of social tech” clusters, promoting project collaborations between social economy and innovative SMEs, or an ambitious European development programme for open and free technologies and databases. We ask to facilitate access to funding for new models combining digital transition and social economy.

SOGA team flags Lisbon
In 2018, the pioneers of the Social Good Accelerator organised the Social Innovation Village in the Web Summit in Lisbon
Source: Social Good Accelerator

Cooperation and digital commons: continuation and upcoming events
In the framework of the European Social Economy Action Plan, which SOGA has been working on, and especially the need for new ideas to emerge to build resilience for all, social economy necessarily has a role to play.

Under the impulse of France, the Social Good Accelerator community, and more globally the social economy structures from all over Europe have the hope to see the issues of :

                                      • inclusive and equitable digital transformation in the territories
                                      • promotion of alternative cooperative models
                                      • digital skills development

The importance of the sector in France favours its promotion. The benefits of this sustainable economic and social model must be developed by the French Presidency of the Council of the European Union in line with the Social Economy Action Plan, presented on 16 December 2021 by the European Commission. The time has come to anchor social economy in its 2.0 version for greater resilience and full inclusion of all publics.

The Social Good Accelerator is counting on this momentum to continue to assert that the open data and the social and digital nature of the economy carry within them a European model in the making. As further evidence of the importance of a healthy public debate and the central role of epistemic communities like ours, see you in 2022 in Strasbourg on the occasion of the Conference on Social Economy, and for the European Social Good Week which will promote the digital social economy ecosystem between Paris, Lisbon and Brussels.

About the author

The Social Good Accelerator and its members
jeanne(at)socialgoodaccelerator.eu
The Social Good Accelerator joins the Pact for Skills!

The Social Good Accelerator joins the Pact for Skills!

The Social Good Accelerator joins the Pact for Skills!

At the end of 2020, European Commissioners Breton and Schmit made public the core of the EU’s skills strategy, the Pact for Skills. They called on all European organisations involved in the upskilling of individuals to meet the EU’s skills needs. But what does this ambition entail? And more importantly, what does it mean that the Social Good Accelerator is part of it?

Pact for Skills
Commissionner Nicolas Schmit presents the Pact for Skills during an event organised by SOGA’s partner, AllDigital
Source: AllDigital
Conference FNAF 2021
The Berlaymont building of the European Commission in Brussels, Belgium
Source: Creative commons

Between strong ambitions and a new approach
The pact for skills is first and foremost part of the context of economic recovery after the pandemic crisis, as well as the European ambitions in terms of ecological and digital transitions. In this way, the European Union underlines the crucial role of skills in the challenges facing its economy. This strong ambition is reflected in the desire to bring all the continent’s organisations together under a single banner. The aim is for them to work “together to make a clear commitment to invest in the training of all people of working age throughout the Union”.

Employment and Social Rights Commissioner Schmit said that “skills must be a key element of the strategy” of employers in the EU. Internal Market Commissioner Breton went on to stress the importance of “European talent, which is at the heart of our industrial resilience and will drive the economic recovery” of tomorrow.

A pact to anchor the European economy of tomorrow
Any organisation wishing to join the skills pact must also sign a charter, which sets out a common vision on quality training and the objectives of the pact. By joining the pact, stakeholders will have access to resources and networking platforms. In addition, the EU will provide information on the short-term direction of European programmes, with resilience remaining at its heart.

By introducing broad partnerships within the same ecosystems, the Skills Pact is part of the European authorities’ quest for sustainable competitiveness, social equity and resilience. These objectives are reflected in the European Commission’s willingness to mobilise resources and to encourage the parties involved in the pact to take measures to promote retraining, skills upgrading and continuing education. However, this must not be allowed to hinder the ecological and digital transitions, nor local and regional development strategies.

Through the new European industrial strategy, the importance of skills has been recognised in European economies in transition. The Social Good Accelerator projects, the Social Tech Atlas and the Social Tech Academy, are part of this desire to offer the citizens of the Union the common ground and the skills necessary for the social, solidarity (and digital) economy of tomorrow. The Skills Pact remains open to any organisation driven by this philosophy of building the future together.

 

Sources and useful links:

– Press release, The Pact for Skills: mobilising all partners to invest in skills, European Commission, Brussels, 2020

The Pact for Skills Charter

 – Form to join the Pact for Skills

Social Good Week: back to the first round table

Social Good Week: back to the first round table

Social Good Week: back to the first round table

On 25 January, the Social Good Accelerator, in partnership with Social Economy Europe, co-organised the first event of the European version of Social Good Week. Four years after its last edition launched by HelloAsso, the Social Good Accelerator took up the torch at the beginning of the year for a first teaser.
A first round table, centered around the scaling up of the social economy, was broadcast live from Brussels to a hundred or so connected people. It was an opportunity to recall the favourable context towards a European approach for a digital society. Between the Data Service Act, the Digital Decade of Europe, the Pact for Skills and of course the Action Plan for the Social Economy, there are many public policies in favour of the sector. Let’s take a look at what the speakers at this inaugural event had to say on this subject.

Finals Social Economy Awards
The poster of the first pre-launch event of the Social Good Week, co-organised by the Social Good Accelerator and Social Economy Europe
Source: Social Good Accelerator
Conference FNAF 2021
Barbara Trachte intevenes at the Brussels regional Parliament
Source: Belga

The findings and ambitions of the decision-makers
The first speaker was Barbara Trachte, who began by recalling her commitment to innovation and the social economy, to digital technology and to Europe. The Secretary of State for the Brussels region praised the actions carried out by a number of social entrepreneurs based in the Belgian capital. Ms Trachte took the opportunity to detail the regional innovation plan, which will run until 2027.

It aims, for example, to act on support for innovative initiatives involved in “emerging or unsatisfied societal needs”. Barbara Trachte took the opportunity to congratulate the association’s approach to putting the digital transition of the social economy more on the European agenda. The moderators of the round table, Jeanne Bretécher and Víctor Meseguer, took the opportunity to ask Barbara Trachte to detail the actions taken at regional level during her mandate.

Rowan Barnett (Director of the Google Foundation for Europe, the Middle East and Africa) was then asked by the moderators to better understand the American firm’s code of conduct. Jeanne Bretécher underlined the reticence of social economy actors with regard to GAFAM tools. Rowan Barnett emphasised Google’s approach, which is not at all dirigiste, but on the contrary, allows social innovation projects to develop in more serene financial conditions. In particular, he had the opportunity to present Google’s ambition to help the European social economy through a 20 million euro fund.

Then, Isidro Laso, advisor to the European Commissioner for Innovation and Youth Mariya Gabriel, spoke about the role of the Commission in helping the emergence of new forms of cooperation and collaboration. He took the opportunity to detail the links that exist between the European Innovation and Research Agenda and the action plan for the social economy. There are many bridges, and the ambitions of the public authorities to see this kind of innovative relationship emerge are strong.

ActSE 2021 SOGA
Rowan Barnett presents the approach of Google Foundation to support European Social Economy at the Social Good Week
Source: Social Good Accelerator
Gabriela Martin ActSE
Julie Foulon maintened that gender equality in the digital sector is both a necessity and an objective to reach in the next years
Source: Girleek

Concrete actions carried out by Brussels’ changemakers
The second part of the round table was devoted to a focus on the actors of Social Tech in Brussels. Julie Foulon, founder of Girleek and co-founder of Molengeek, was able to detail her wish to see parity in the digital world. This is why she founded this association in 2017, which aims to train women in the tools of the sector. Julie Foulon was able to return to the role of the social economy as an essential breeding ground for innovation in the digital sector.

Then, Chanel Genova, digital strategist at SocialWARE, detailed the ambitions of the association for which she is invested with regard to the action plan of the social economy. The woman from Liège emphasised the essential support of the European authorities, before presenting solutions to develop the solutions that SocialWARE is already implementing, but on a larger level this time. On many points, the vision of Girleek, SocialWARE and the Social Good Accelerator come together and complement each other.

Lastly, Carl Mörch, director of FARI, was able to explain his favourite subjects, namely open data and artificial intelligence. Indeed, FARI is an artificial intelligence institute for the common good launched by the Free University of Brussels, the Vrije Universiteit van Brussel and the regional government. Carl Mörch was able to present the actors most likely to invest in research to initiate systemic changes in the social economy and innovation sector. For example, the Bettancourt Schueller Foundation is one of those actors who would like to see the development of innovation and solidarity incubators in the form of clusters.

He was then able to return to the role of local entities in the actions they carry out for the common good and innovation, whether in Belgium or elsewhere. Of course, national entities also have a key role. This is the case of the King Baudouin Foundation, for example, which finances data tanks.

ActSE 2021 SOGA
Carl Mörch presented the works of FARI, an artificial intelligence institute for the common good based in Brussels, Belgium
Source: Social Good Week

The diversity of this panel of speakers made it possible to put on the table the concerns common to each of the participants. There is no shortage of solutions for improving the European digital social economy, and the same is true for the initiatives launched by the Brussels and Belgian players who were present. The inspirations are numerous, the ambitions are strong, and the policies are encouraging. In short, the social economy has probably never been as popular as it is at the moment. One question remains unanswered: how the action plan will be translated into action by these local actors. Only time will tell. In the meantime, the Social Good Accelerator, its team and a host of social tech actors look forward to seeing you in Lisbon in spring for the second event!

Donations: the new ways to give

Donations: the new ways to give

Donations: the new ways to give

New technologies are changing the way people give. Although cheques and charitable collections are far from having bowed out of giving, the France Générosités union has identified new ways of giving that are full of promise. While until recently donations were mainly made by older, qualified people and believers in religion, this no longer seems to be the case. Half of all donations are now made by people under the age of 35. For most of these donors, donations are made on the Internet via crowdfunding sites or online kitchens to finance various projects or social structures.

Focus on six of these (re)inventions.

Paying cashless for a coffee
Someone pays with a phone for ordering a coffee (illustrative photo)
Source: Wikimedia Commons

The growing popularity of cashless
This technology, which arrived on some smartphones a few years ago, is set to change the payment lines. As a result, a number of ATMs are closing every day around the world. In France, an average of three are affected each day.

So the question arises: if the circulation of banknotes decreases, what will happen to informal street donations? In the Netherlands, initiatives by social economy organisations are also innovative. In Amsterdam, a cashless donation system has been set up to help people experiencing homelessness. It remains to be seen whether this initiative will help these people more than the previously conventional forms of donation.

 

Voice assistants and fundraising
In 2018, the Telethon offered to make donations via Alexa, Amazon’s voice assistant. In short, by making a request to this object (or sometimes even to a smartphone), it is possible to make a donation quickly. This is a recent initiative, but one that broadens the possibilities for donations, although the majority of households are still far from having a voice assistant, both for ethical reasons and because of their limited usefulness. Nevertheless, these new forms of donation seem to have already borne fruit, since this practice seems to have been perpetuated over time by the organisations using it.

Micro-donations at the supermarket checkout
For many of them, the majority of donors prefer to give to local entities – and in particular those that mobilise in the framework of collections. This is probably because many feel that donating to a large charity is an important gesture, but one that does not necessarily make them feel useful. By joining forces with certain supermarket chains, the rounding up at the checkout introduced in 2016 has made it possible to collect several tens of millions of euros for numerous associations. Here again, micro-donations have a bright future ahead of them!

Crypto-donations and other digital currencies
States have recently allowed, to varying degrees, the use of bitcoin in certain transactions. Donation-related organisations have taken the plunge into crypto-currency donations, particularly in bitcoin. This type of currency, although not widely used in Europe, is more common in some African and North American countries, where it accounts for almost 2% of donations.

Cans in supermarket
A supermarket alley in the city of Recife, Brazil (illustrative photo) 
Source: Wikimedia Commons
Connection
Someone tries to connect on Facebook on a mobile phone
Source: Wikimedia Commons

Social networks: influence and donations
The recent introduction of donation buttons on platforms such as Facebook, Instagram and TikTok have raised several billion euros. This money will then be donated to associations working for an emergency fund in the fight against Covid-19, in vaccine research or in the financing of hospitals.

Nevertheless, although installed in 2015, the donation buttons on these networks have especially gained ground in 2020 following the various crises. Thus, many influencers have used their fame to benefit oppressed minorities, the fight against deforestation or to help the Red Cross.
The networks also offer other original formats such as free donations. Surprising as it may seem, the principle is simple: watch a video ad to fund a social action.

A donation through video games
Video games were a way to mobilise during the 2020 confinements. Indeed, millions of euros were raised by the mobilisation of professional gamers via the Twitch platform. The donations raised were then donated to charities such as the Pasteur Institute. In 2020, Twitch raised nearly 80 million euros in donations through non-profit gaming sessions.

European flags
Gamers talking at a conference during the Gamescom,
a event focused on video games in Cologne, Germany
Source: Wikimedia Commons

These are many innovations that prove that donation will be more than ever as local as it is rapid in its form. Other innovative forms also create a more personal and playful link in giving, such as video games. In short, donation still has a bright future ahead of it.

This article is not intended to be an editorial promoting the platforms and organisations mentioned here. The values of the Social Good Accelerator are in fact the very opposite of those of some of the platforms mentioned here. Nevertheless, in the interest of plurality and the promotion of innovative tools that these platforms can put in place, SOGA hopes that these innovations will allow even more social and revolutionary initiatives to take root.
In its vision of digital transition for social and solidarity organisations, the association wishes to make donations accessible via other existing and innovative means, making philanthropy accessible to all, and on various scales.

Sources:

– Usbek et Rica, Chaise à don, caritative gaming, crypto-philanthropie… : 6 manières d’être généreux qui ont de l’avenir, France Générosités, 2021

Social Economy Awards, ActSE2021 and FNAF: a look back at two days at the summit(s)

Social Economy Awards, ActSE2021 and FNAF: a look back at two days at the summit(s)

Social Economy Awards, ActSE2021 and FNAF: a look back at two days at the summit(s)

October was a busy month for the Social Good Accelerator team! Between presentations of new projects and participations in European events, our team and our members have been able to go to the four corners of Europe to participate in these important meetings. Let’s take a look back at these moments that led the association here and there.

Finals Social Economy Awards
Finalists of the Social Economy Awards with the team of Social Economy Europe, which took place in Ljubljana on 12th October 2021. More than 100 organisations entered the competition in three different categories, with only 9 finalists, including the Social Good Accelerator in the “Digitalisation and Skills” category.
Source: Social Economy Europe
Conference FNAF 2021
Conference with Aésio Mutuelle and La MedNum in the FNAF 2021 in Paris, France. 
Source: Aésio Mutuelle

The National Forum of Associations and Foundations, a key event for the French social economy sector

Two members of the Social Good Accelerator were invited to the National Forum of Associations, which was held on 13 October at the Palais des Congrès in Paris. Aésio Mutuelle and La MedNum participated in this event, which gathered more than 4,500 people.

In a conference entitled “Digitalisation in the social economy: current state, challenges and tools to engage the digital transition”, Samira Sameur and Caroline Span, representing respectively Aésio Mutuelle and La MedNum, were able to highlight several of the projects to which they have contributed closely for the association. Firstly, they highlighted the main findings of the study published last year by SOGA on the cooperation between the digital and social economy sectors. This allowed them to highlight the needs identified, in particular by MedNum, in its interactions with other organisations. Social economy was at the heart of Caroline’s presentation, in view of its pivotal role in digital mediation. Finally, in front of the audience, Samira and Caroline gave a demo of the Social Tech Atlas, after having presented the ambitions of this tool as well as its functionalities. 

 

Exchanges were then quickly held with the rest of the audience as well as with the other speakers. Let’s recall that this panel was also composed of Frédéric Bardeau, president and co-founder of Simplon, Sébastien Darrigrand, general manager of the UDES as well as Denis Philippe, administrator in charge of the SSE at Aésio Mutuelle. In short, it was a great event that made us forget last year’s cancellation! See you in 2022!

ActSE 2021, for a fair, green and digital recovery
The day before the FNAF, the Social Good Accelerator was invited to the Ljubljana Social Economy Summit, called ActSE, in the framework of the Slovenian EU Presidency. Within a diverse panel, the different personalities invited were able to exchange views on digitalization and cooperative platforms. This intervention allowed SOGA to present its projects related to the development of people’s skills such as the Social Tech Atlas and the new ambitions of the Social Tech Academy.

Gabriela Martin ActSE
The Vice-President of the association, Gabriela Martin, mentions the need to bring digital and social economy sectors closer together at the ActSE of Ljubljana on 12th October 2021
Source: YouTube channel of eCoopedu Info

The Slovenian Presidency’s choice to invite the association in the company of other structures with which the SOGA shares the same overall vision was doubly relevant. Firstly, this diverse panel made it possible to discover some of the most interesting initiatives from the four corners of Europe.

From a non-profit music platform based in Denmark to social economy networks, this meeting illustrated the vision of the association, which is to bring together the often distant sectors of the digital and social economy. But the common denominator of this meeting was the cooperative movement through digital. It is what the second part of our presentation was focused on. The experience of our Vice-President, Gabriela Martin, notably in the public affairs sector, allowed her to talk more in detail about what should really be done within the next years for social economy and digital. Perhaps the association will have the opportunity to talk about this subject again at the next European summit of the social economy in Strasbourg?

Bonus: the finals of the Social Economy Awards

The Social Good Accelerator has been selected for the final of the Social Economy Awards for its various projects that benefit the digitalisation and skills development of people. It is with Czechitas and Suara Coop that the association found itself in the final, while nearly a hundred organisations were candidates. SOGA is particularly honoured to receive this distinction from Social Economy Europe, and to have been able to participate in the awards ceremony, meeting inspiring people from all over Europe to present their initiatives for the common good. The association is particularly grateful to the Social Economy Europe team for their dedication, as well as to Mr. Chris Gordon, Master of Ceremonies, and Mr. Tadej Slapnik, President of the Slovenian Chapter of Catalyst 2030.

Social Economy Awards
Tadej Slapnik and Jeanne Bretécher at the Social Economy Awards
in Ljubljana, Slovenia on 12th October 2021.
Source: Social Economy Europe

First renewed board of the Social Good Accelerator

First renewed board of the Social Good Accelerator

First renewed board of the Social Good Accelerator

On August 25th, the newly elected Board of Directors was unanimously elected on June 30th at the Ordinary General Assembly. This first meeting came at a real turning point for the association. It was an opportunity to discuss these key issues for the SOGA and its busy agenda.

Capture d’écran CA 25 août 2021
Screenshot of the first board of directors on August 25th, 2021.

Plural, complementary and militant
This is how the new SOGA Board of Directors sees itself. The 20 directors all have a unique profile based on diverse and committed backgrounds and experiences. Some of them were members of the last Board of Directors, while new faces have joined this diverse team. This was also highlighted during the individual presentations of each Board member.

Indeed, between more legal profiles, others more focused on associative activism or CSR and cooperativism, the board of directors of the association wants to be more diverse than ever in order to pool all its strengths and what its members have to offer.

A brand newly elected executive board
After this time of presentation given to all the members of the board, a new bureau was proposed and elected. Laura Frantz and Sylvain Reymond did not renew their candidacies for the respective positions of treasurer and vice-president in view of their already numerous commitments. As a result, Jeanne Bretécher was re-elected as President and Gabriela Martin as Vice-President in charge of public affairs. Lila Senta-Loÿs was elected to the position of treasurer, to be replaced by Jérôme Giusti, who will take over as secretary. The positions that were up for grabs were filled by the new board, which was elected unanimously and now consists of four members in total.

The Board of Directors then unanimously approved the hiring of two. This decision marks an important step for the association, as it now has its first salaried team, almost three and a half years after its creation. The two former interns will be in charge of community and public affairs respectively, and will be active in the association’s future projects.

Finally, a restructuring of the functioning of the association has been decided. Firstly, five working groups will share the work of the organisation (Public Affairs, Research, European Community, Development and Partnerships, Skills). Within each of these groups, a college of administrators will be formed, which will steer and focus the work of the working group if necessary. This new way of working would allow a more important place to be given to the administrators, who will be able to bring a certain expertise in their preferred fields. In addition to this, this restructuring will create an even stronger dynamic through the collegial functioning of the working groups, which, it should be remembered, any member of the association can join.

Relevant links:

The details of the executive board and the board of administrators