{"id":54532,"date":"2025-06-10T17:25:55","date_gmt":"2025-06-10T15:25:55","guid":{"rendered":"https:\/\/socialgoodaccelerator.eu\/?p=54532"},"modified":"2026-03-04T11:11:03","modified_gmt":"2026-03-04T10:11:03","slug":"podcast-jeanne-sur-lia-et-leconomie-sociale","status":"publish","type":"post","link":"https:\/\/socialgoodaccelerator.eu\/fr\/2025\/06\/10\/podcast-jeanne-sur-lia-et-leconomie-sociale\/","title":{"rendered":"Podcast : Jeanne sur l\u2019IA et l\u2019\u00e9conomie sociale"},"content":{"rendered":"<h1>\ud83c\udf99\ufe0f Acc\u00e9l\u00e9rer la transformation num\u00e9rique de l\u2019\u00c9conomie Sociale et Solidaire : Jeanne Bret\u00e9cher au micro du podcast <em data-start=\"344\" data-end=\"361\">Parlez-moi d\u2019IA<\/em><\/h1><p data-start=\"363\" data-end=\"687\"><strong data-start=\"363\" data-end=\"437\">Comment faire du num\u00e9rique un levier au service de l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral ?<\/strong> Dans un \u00e9pisode engag\u00e9 du podcast <em data-start=\"472\" data-end=\"489\">Parlez-moi d\u2019IA<\/em>, Jeanne Bret\u00e9cher, directrice du Social Good Accelerator, explore les liens entre <strong data-start=\"572\" data-end=\"641\">transformation num\u00e9rique de l\u2019\u00c9conomie Sociale et Solidaire (ESS)<\/strong>, innovation sociale et technologies \u00e9thiques.<\/p><p data-start=\"689\" data-end=\"797\">\ud83d\udc49 Un \u00e9change essentiel pour toutes celles et ceux qui croient \u00e0 un <strong data-start=\"757\" data-end=\"796\">num\u00e9rique au service du bien commun<\/strong>.<\/p><h2>Enjeux cl\u00e9s : comment accompagner la transition num\u00e9rique de l\u2019ESS ?<\/h2><p data-start=\"882\" data-end=\"1013\">Dans cet entretien, Jeanne revient sur les principaux d\u00e9fis rencontr\u00e9s par les structures de l\u2019ESS face \u00e0 la r\u00e9volution num\u00e9rique :<\/p><ul data-start=\"1015\" data-end=\"1239\"><li data-start=\"1015\" data-end=\"1068\"><p data-start=\"1017\" data-end=\"1068\">L\u2019<strong data-start=\"1019\" data-end=\"1067\">in\u00e9galit\u00e9 d\u2019acc\u00e8s aux comp\u00e9tences num\u00e9riques<\/strong>,<\/p><\/li><li data-start=\"1069\" data-end=\"1152\"><p data-start=\"1071\" data-end=\"1152\">La surrepr\u00e9sentation des logiques de march\u00e9 dans les outils num\u00e9riques dominants,<\/p><\/li><li data-start=\"1153\" data-end=\"1239\"><p data-start=\"1155\" data-end=\"1239\">L\u2019absence de soutien public structurant pour des <strong data-start=\"1204\" data-end=\"1238\">mod\u00e8les num\u00e9riques alternatifs<\/strong>.<\/p><\/li><\/ul><p data-start=\"1241\" data-end=\"1385\">Elle d\u00e9fend une vision ancr\u00e9e dans les valeurs de l\u2019ESS : <strong data-start=\"1299\" data-end=\"1314\">coop\u00e9ration<\/strong>, <strong data-start=\"1316\" data-end=\"1335\">justice sociale<\/strong>, <strong data-start=\"1337\" data-end=\"1353\">transparence<\/strong>, et <strong data-start=\"1358\" data-end=\"1384\">souverainet\u00e9 num\u00e9rique<\/strong>.<\/p><h2>Les Communs num\u00e9riques comme boussole<\/h2><p data-start=\"1439\" data-end=\"1664\">Jeanne souligne l\u2019importance des <strong data-start=\"1472\" data-end=\"1494\">communs num\u00e9riques<\/strong> dans la <strong data-start=\"1503\" data-end=\"1531\">transition num\u00e9rique ESS<\/strong> :<br data-start=\"1533\" data-end=\"1536\" \/>\ud83d\udc49 mutualiser les ressources (outils, formations, donn\u00e9es), renforcer l\u2019autonomie des associations, cr\u00e9er de la valeur partag\u00e9e.<\/p><p data-start=\"1666\" data-end=\"1825\">Des exemples concrets sont \u00e9voqu\u00e9s : plateformes collaboratives, tiers-lieux num\u00e9riques, solutions open source d\u00e9velopp\u00e9es avec et pour les acteurs de terrain.<\/p><h2>Le r\u00f4le du Social Good Accelerator<\/h2><p>Le SOGA agit sur quatre leviers compl\u00e9mentaires :<\/p><h3>1. Recherche sur les Communs<\/h3><p>Pour cartographier les pratiques, identifier les freins et proposer des outils adapt\u00e9s aux besoins du secteur.<\/p><h3>2. Accompagnement collectif<\/h3><p>Formations, ateliers, communaut\u00e9s d\u2019entraide : un soutien concret pour d\u00e9velopper les <strong data-start=\"2204\" data-end=\"2249\">comp\u00e9tences num\u00e9riques des structures ESS<\/strong>.<\/p><h3>3. Plaidoyer<\/h3>Le SOGA interpelle les d\u00e9cideurs europ\u00e9ens pour int\u00e9grer les sp\u00e9cificit\u00e9s du secteur social dans les politiques num\u00e9riques<br \/><h3>4. Animation de la communaut\u00e9<\/h3><p>En ligne ou sur le terrain, le r\u00e9seau SOGA accompagne les initiatives, valorise les pratiques et renforce la <strong data-start=\"2551\" data-end=\"2577\">social tech europ\u00e9enne<\/strong>.<\/p><h2>Pourquoi \u00e9couter ce podcast ?<\/h2><p data-start=\"2624\" data-end=\"2657\">Ce podcast est une invitation \u00e0 :<\/p><ul data-start=\"2659\" data-end=\"2901\"><li data-start=\"2659\" data-end=\"2727\"><p data-start=\"2661\" data-end=\"2727\"><strong data-start=\"2661\" data-end=\"2684\">R\u00e9fl\u00e9chir autrement<\/strong> \u00e0 la place du num\u00e9rique dans nos soci\u00e9t\u00e9s,<\/p><\/li><li data-start=\"2728\" data-end=\"2792\"><p data-start=\"2730\" data-end=\"2792\"><strong data-start=\"2730\" data-end=\"2766\">D\u00e9couvrir des projets inspirants<\/strong> port\u00e9s par et pour l\u2019ESS,<\/p><\/li><li data-start=\"2793\" data-end=\"2901\"><p data-start=\"2795\" data-end=\"2901\"><strong data-start=\"2795\" data-end=\"2822\">Comprendre comment agir<\/strong>, en tant qu\u2019acteur\u00b7rice engag\u00e9\u00b7e, pour une transformation num\u00e9rique inclusive.<\/p><\/li><\/ul><p data-start=\"2903\" data-end=\"2975\">\ud83c\udfa7 <a data-start=\"2906\" data-end=\"2975\" rel=\"noopener\" target=\"_new\" class=\"\" href=\"https:\/\/youtu.be\/gYAWUIKBGkw\">\u00c9coutez l\u2019\u00e9pisode complet sur YouTube<\/a><\/p><p data-start=\"2977\" data-end=\"3118\">\ud83d\udcc4 <a data-start=\"2980\" data-end=\"3118\" rel=\"noopener\" target=\"_new\" class=\"\" href=\"https:\/\/docs.google.com\/document\/d\/1Wb6F1AMgU3aF5mcoEB6pSx3pEIliYVYUyTQBO-mrMJ8\/edit?usp=sharing\">Ou lisez la transcription compl\u00e8te ici<\/a><br \/><br \/>\u00c9coutez l&#8217;interview compl\u00e8te ici :<\/p><p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/gYAWUIKBGkw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=fr-FR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p><h2>R\u00e9sum\u00e9 de l\u2019\u00e9pisode :<\/h2><p data-start=\"241\" data-end=\"355\">Dans cet \u00e9pisode riche et inspirant, Jeanne fait une intervention \u00e9clair\u00e9e autour de trois th\u00e9matiques centrales :<\/p><ul data-start=\"357\" data-end=\"1089\"><li data-start=\"357\" data-end=\"592\"><p data-start=\"359\" data-end=\"592\"><strong data-start=\"359\" data-end=\"444\">L\u2019enjeu de la transformation num\u00e9rique dans l\u2019\u00c9conomie Sociale et Solidaire (ESS)<\/strong><br data-start=\"444\" data-end=\"447\" \/>Jeanne d\u00e9crypte comment le num\u00e9rique peut \u00e0 la fois repr\u00e9senter un risque d\u2019acculturation et une opportunit\u00e9 in\u00e9dite pour les structures ESS.<\/p><\/li><li data-start=\"593\" data-end=\"853\"><p data-start=\"595\" data-end=\"853\"><strong data-start=\"595\" data-end=\"646\">L\u2019importance des communs et de la mutualisation<\/strong><br data-start=\"646\" data-end=\"649\" \/>Elle insiste sur la n\u00e9cessit\u00e9 de d\u00e9velopper des ressources partag\u00e9es, tant techniques qu\u2019humaines, pour renforcer l\u2019autonomie des acteurs et promouvoir des solutions centr\u00e9es sur des valeurs sociales.<\/p><\/li><li data-start=\"854\" data-end=\"1089\"><p data-start=\"856\" data-end=\"1089\"><strong data-start=\"856\" data-end=\"895\">La place du Social Good Accelerator<\/strong><br data-start=\"895\" data-end=\"898\" \/>Elle pr\u00e9sente les quatre leviers de l\u2019association \u2013 recherche sur les Communs, projets collectifs, plaidoyer, community management \u2013 et illustre leur impact concret sur les acteurs membres.<\/p><\/li><\/ul><p data-start=\"1091\" data-end=\"1255\"><em data-start=\"1091\" data-end=\"1255\">(Bonus) Jeanne illustre ses propos par des retours d\u2019exp\u00e9riences et des exemples concrets montrant comment les structures tirer profit d\u2019un accompagnement adapt\u00e9.<\/em><\/p><h2>Ce que vous allez apprendre<\/h2><h3>1. Pourquoi le num\u00e9rique est-il un levier d\u2019\u00e9mancipation pour l\u2019ESS\u202f?<\/h3>Jeanne explique comment les valeurs coop\u00e9ratives, la justice sociale et la d\u00e9mocratie peuvent \u00eatre d\u00e9fendues dans l\u2019espace num\u00e9rique. Elle d\u00e9taille aussi les freins \u00e0 lever (ressources, comp\u00e9tences, gouvernance).<br \/><h3>2. Quels mod\u00e8les alternatifs existent d\u00e9j\u00e0\u202f?<\/h3>Elle met en lumi\u00e8re des initiatives de tiers\u2011lieux, des plateformes co-con\u00e7ues avec les usagers et des r\u00e9seaux solidaires num\u00e9riques. Des solutions innovantes qui bousculent les mod\u00e8les traditionnels.<br \/><br \/><h2 data-start=\"3192\" data-end=\"3225\">Aller plus loin : ressources pour les associations en transition num\u00e9rique<\/h2><p data-start=\"3209\" data-end=\"3355\">Vous \u00eates une association en pleine r\u00e9flexion sur vos outils ou pratiques num\u00e9riques ? D\u00e9couvrez notre s\u00e9lection de projets, guides et formations.<\/p><p data-start=\"3357\" data-end=\"3493\">\ud83d\udccc <strong data-start=\"3360\" data-end=\"3378\">\u00c0 lire aussi :<\/strong> <a data-start=\"3379\" data-end=\"3493\" class=\"\" rel=\"noopener\" href=\"https:\/\/socialgoodaccelerator.eu\/fr\/2024\/04\/25\/ia-3-cas-dusages-de-lintelligence-artificielle-pour-linteret-general\/\">IA : 3 cas d&#8217;usage de l&#8217;intelligence artificielle pour l&#8217;int\u00e9r\u00eat g\u00e9n\u00e9ral<\/a><\/p><h3 data-start=\"3500\" data-end=\"3519\">\u2728 En conclusion<\/h3><p data-start=\"3521\" data-end=\"3798\">Ce podcast est une ressource pr\u00e9cieuse pour toute personne qui souhaite comprendre les enjeux de la <strong data-start=\"3621\" data-end=\"3684\">transformation num\u00e9rique de l\u2019\u00c9conomie Sociale et Solidaire<\/strong>, s\u2019inspirer de <strong data-start=\"3700\" data-end=\"3733\">solutions num\u00e9riques \u00e9thiques<\/strong> et rejoindre une dynamique collective au service du bien commun.<\/p><p data-start=\"3800\" data-end=\"3883\"><strong data-start=\"3800\" data-end=\"3883\">\u27a1 <a href=\"https:\/\/www.helloasso.com\/associations\/social-good-accelerator\/adhesions\/adhesion-au-social-good-accelerator-2024\/\">Rejoignez-nous pour inventer un num\u00e9rique qui respecte les valeurs de l\u2019ESS !<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf99\ufe0f Acc\u00e9l\u00e9rer la transformation num\u00e9rique de l\u2019\u00c9conomie Sociale et Solidaire : Jeanne Bret\u00e9cher au micro du podcast Parlez-moi d\u2019IAComment faire du num\u00e9rique un levier au service de l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral ? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[417],"tags":[437],"class_list":["post-54532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tribunes-et-medias","tag-parlez-moi-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast : Jeanne sur l\u2019IA et l\u2019\u00e9conomie sociale - SOGA<\/title>\n<meta name=\"description\" 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