{"id":53004,"date":"2023-05-26T14:34:00","date_gmt":"2023-05-26T12:34:00","guid":{"rendered":"https:\/\/socialgoodaccelerator.eu\/?p=53004"},"modified":"2026-02-20T16:52:55","modified_gmt":"2026-02-20T15:52:55","slug":"developpement-de-lia-dans-leconomie-sociale-une-technologie-au-service-de-limpact-social","status":"publish","type":"post","link":"https:\/\/socialgoodaccelerator.eu\/fr\/2023\/05\/26\/developpement-de-lia-dans-leconomie-sociale-une-technologie-au-service-de-limpact-social\/","title":{"rendered":"D\u00e9veloppement de l\u2019IA dans l\u2019\u00e9conomie sociale : une technologie au service de l\u2019impact social"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;D\u00e9veloppement de l\u2019intelligence artificielle dans l\u2019\u00e9conomie sociale : une technologie au service de l\u2019impact social&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_text_align=&#8221;center&#8221; title_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22text_text_color%22%93}&#8221; text_text_color=&#8221;gcid-body-color&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p data-start=\"243\" data-end=\"563\">L\u2019intelligence artificielle (IA) conna\u00eet une croissance fulgurante. Depuis l\u2019arriv\u00e9e de ChatGPT, le d\u00e9bat public s\u2019est intensifi\u00e9. <a href=\"https:\/\/futureoflife.org\/open-letter\/pause-giant-ai-experiments\/\">Dans une lettre ouverte dat\u00e9e du 28 mars 2023<\/a>, plus d\u2019une centaine d\u2019experts ont appel\u00e9 \u00e0 une pause dans le d\u00e9veloppement de certaines IA afin de mieux encadrer leurs implications \u00e9thiques.<\/p>\n<p data-start=\"565\" data-end=\"891\"><a href=\"https:\/\/socialgoodaccelerator.eu\/fr\/2023\/02\/09\/the-evolution-of-openia-with-chatgpt-is-non-profit-a-guarantee-of-ethics\/\">Dans un pr\u00e9c\u00e9dent article<\/a>, nous montrions que, dans des secteurs technologiques sous tension comme l\u2019IA, le simple statut non lucratif ne suffit plus \u00e0 garantir l\u2019alignement avec les valeurs d\u00e9fendues par les organisations. C\u2019est pourquoi les acteurs de l\u2019\u00e9conomie sociale se montrent souvent prudents face \u00e0 ces technologies.<\/p>\n<p data-start=\"893\" data-end=\"1026\">Pourtant, le d\u00e9veloppement de l\u2019IA dans l\u2019\u00e9conomie sociale pourrait permettre de mettre la technologie au service de l\u2019impact social.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; column_structure=&#8221;2_5,3_5&#8243; custom_padding=&#8221;||1px|||&#8221;][et_pb_column _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; type=&#8221;2_5&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_image src=&#8221;http:\/\/socialgoodaccelerator.eu\/wp-content\/uploads\/2023\/05\/emiliano-vittoriosi-G_vWviqUCCg-unsplash-scaled.jpg&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;D\u00e9veloppement de l\u2019intelligence artificielle dans l\u2019\u00e9conomie sociale : une technologie au service de l\u2019impact social&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; border_radii=&#8221;on|30px|30px|30px|30px&#8221; transform_translate=&#8221;0px|-82px&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; type=&#8221;3_5&#8243;][et_pb_heading title=&#8221;Comprendre le fonctionnement de l\u2019intelligence artificielle&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22text_text_color%22%93}&#8221; text_text_color=&#8221;gcid-body-color&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p data-start=\"1101\" data-end=\"1157\">Avant d\u2019explorer ses usages, rappelons ce qu\u2019est une IA.<\/p>\n<p data-start=\"1159\" data-end=\"1366\"><a href=\"https:\/\/www.clubic.com\/technologies-d-avenir\/intelligence-artificielle\/guide-457032-comment-fonctionne-chatgpt-on-vous-explique-tout-sur-l-intelligence-artificielle-d-openai.html\">Une intelligence artificielle est un ensemble de techniques permettant \u00e0 une machine de simuler certaines capacit\u00e9s humaines<\/a> : traitement du langage, reconnaissance d\u2019images, pr\u00e9diction, classification, etc.<\/p>\n<p data-start=\"1368\" data-end=\"1685\">Dans le cas de ChatGPT, le syst\u00e8me repose sur un mod\u00e8le de type <strong data-start=\"1432\" data-end=\"1476\">GPT (Generative Pre-Trained Transformer)<\/strong>, un r\u00e9seau neuronal entra\u00een\u00e9 sur de vastes corpus de donn\u00e9es. Il g\u00e9n\u00e8re des r\u00e9ponses en analysant des probabilit\u00e9s statistiques et des associations linguistiques \u2014 <a href=\"https:\/\/www.europe1.fr\/societe\/les-ia-comme-chat-gpt-sont-une-illusion-dintelligence-pouvant-manipuler-affirme-laurence-devillers-4182961\">non sur une compr\u00e9hension r\u00e9elle du contenu.<\/a><\/p>\n<p data-start=\"1687\" data-end=\"1836\">Ainsi, les outils actuellement disponibles rel\u00e8vent davantage du <strong data-start=\"1752\" data-end=\"1779\">machine learning avanc\u00e9<\/strong> que d\u2019une intelligence dot\u00e9e d\u2019un raisonnement autonome.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;18px|||||&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_heading title=&#8221;IA et campagnes de dons : am\u00e9liorer le ciblage&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22text_text_color%22%93}&#8221; text_text_color=&#8221;gcid-body-color&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p data-start=\"1101\" data-end=\"1157\">Certaines organisations ont d\u00e9j\u00e0 int\u00e9gr\u00e9 l\u2019intelligence artificielle dans leurs strat\u00e9gies de lev\u00e9e de fonds.<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/socialgoodaccelerator.eu\/wp-content\/uploads\/2023\/05\/Capture-decran-2023-05-25-161525.png&#8221; title_text=&#8221;Capture d\u2019\u00e9cran 2023-05-25 161525&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;82%&#8221; min_height=&#8221;42.2px&#8221; custom_margin=&#8221;33px||-11px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; url=&#8221;https:\/\/dataro.io\/2021\/03\/09\/artificial-intelligence-for-nonprofits\/#use&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22text_text_color%22%93}&#8221; text_text_color=&#8221;gcid-body-color&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>Le rouge correspond au d\u00e9marchage classique non cibl\u00e9, le vert au ciblage classique et le bleu au ciblage effectu\u00e9 \u00e0 l&#8217;aide d&#8217;algorithmes. L&#8217;intelligence artificielle am\u00e9liore l&#8217;efficacit\u00e9 des campagnes de dons en identifiant les profils des donateurs et en orientant les mailings de la meilleure fa\u00e7on possible. Il s&#8217;agit donc d&#8217;un gain d&#8217;efficacit\u00e9, de rentabilit\u00e9, mais aussi d&#8217;un argument \u00e9cologique en r\u00e9duisant le nombre d&#8217;e-mails et donc l&#8217;impact carbone d&#8217;une campagne.<\/p>\n<p data-start=\"2009\" data-end=\"2053\">Des outils d\u2019analyse pr\u00e9dictive permettent :<\/p>\n<ul data-start=\"2055\" data-end=\"2246\">\n<li data-start=\"2055\" data-end=\"2114\">\n<p data-start=\"2057\" data-end=\"2114\">d\u2019identifier les profils les plus susceptibles de donner,<\/p>\n<\/li>\n<li data-start=\"2115\" data-end=\"2154\">\n<p data-start=\"2117\" data-end=\"2154\">d\u2019optimiser les campagnes d\u2019emailing,<\/p>\n<\/li>\n<li data-start=\"2155\" data-end=\"2196\">\n<p data-start=\"2157\" data-end=\"2196\">de r\u00e9duire les sollicitations inutiles,<\/p>\n<\/li>\n<li data-start=\"2197\" data-end=\"2246\">\n<p data-start=\"2199\" data-end=\"2246\">d\u2019am\u00e9liorer le retour sur investissement (ROI).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2248\" data-end=\"2344\">L\u2019algorithme permet d\u2019affiner le ciblage par rapport aux m\u00e9thodes traditionnelles, ce qui peut :<\/p>\n<ul data-start=\"2346\" data-end=\"2501\">\n<li data-start=\"2346\" data-end=\"2382\">\n<p data-start=\"2348\" data-end=\"2382\">accro\u00eetre l\u2019efficacit\u00e9 financi\u00e8re,<\/p>\n<\/li>\n<li data-start=\"2383\" data-end=\"2461\">\n<p data-start=\"2385\" data-end=\"2461\">r\u00e9duire l\u2019empreinte carbone des campagnes (moins d\u2019emails, moins de papier),<\/p>\n<\/li>\n<li data-start=\"2462\" data-end=\"2501\">\n<p data-start=\"2464\" data-end=\"2501\">am\u00e9liorer la pertinence des messages.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2503\" data-end=\"2544\">Cependant, plusieurs limites subsistent :<\/p>\n<ul data-start=\"2546\" data-end=\"2686\">\n<li data-start=\"2546\" data-end=\"2587\">\n<p data-start=\"2548\" data-end=\"2587\">manque de transparence des algorithmes,<\/p>\n<\/li>\n<li data-start=\"2588\" data-end=\"2621\">\n<p data-start=\"2590\" data-end=\"2621\">absence de donn\u00e9es open source,<\/p>\n<\/li>\n<li data-start=\"2622\" data-end=\"2686\">\n<p data-start=\"2624\" data-end=\"2686\">difficult\u00e9 d\u2019\u00e9valuation ind\u00e9pendante de la performance r\u00e9elle.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2688\" data-end=\"2775\">L\u2019efficacit\u00e9 de ces dispositifs d\u00e9pend fortement de la qualit\u00e9 des donn\u00e9es disponibles.<\/p>[\/et_pb_text][et_pb_heading title=&#8221;Mesurer l\u2019impact social gr\u00e2ce \u00e0 l\u2019analyse automatis\u00e9e&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22text_text_color%22%93}&#8221; text_text_color=&#8221;gcid-body-color&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p data-start=\"2844\" data-end=\"2929\">La mesure d\u2019impact est un enjeu central pour les organisations de l\u2019\u00e9conomie sociale.<\/p>\n<p data-start=\"2931\" data-end=\"3044\">Or, quantifier la valeur sociale cr\u00e9\u00e9e reste complexe et co\u00fbteux. L\u2019intelligence artificielle peut contribuer \u00e0 :<\/p>\n<ul data-start=\"3046\" data-end=\"3291\">\n<li data-start=\"3046\" data-end=\"3104\">\n<p data-start=\"3048\" data-end=\"3104\">analyser \u00e0 grande \u00e9chelle les retours des b\u00e9n\u00e9ficiaires,<\/p>\n<\/li>\n<li data-start=\"3105\" data-end=\"3167\">\n<p data-start=\"3107\" data-end=\"3167\">effectuer des analyses de sentiment sur les r\u00e9seaux sociaux,<\/p>\n<\/li>\n<li data-start=\"3168\" data-end=\"3224\">\n<p data-start=\"3170\" data-end=\"3224\">d\u00e9tecter des tendances dans les perceptions publiques,<\/p>\n<\/li>\n<li data-start=\"3225\" data-end=\"3291\">\n<p data-start=\"3227\" data-end=\"3291\">structurer des donn\u00e9es qualitatives en indicateurs exploitables.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3293\" data-end=\"3412\">Le d\u00e9veloppement d\u2019outils d\u2019IA sp\u00e9cifiquement con\u00e7us pour <a href=\"https:\/\/lodestar.asu.edu\/blog\/2022\/06\/why-nonprofits-should-deploy-artificial-intelligence-achieve-fundraising-success\">analyser l\u2019impact social<\/a> pourrait aider les organisations \u00e0 :<\/p>\n<ul data-start=\"3414\" data-end=\"3527\">\n<li data-start=\"3414\" data-end=\"3442\">\n<p data-start=\"3416\" data-end=\"3442\">am\u00e9liorer leurs pratiques,<\/p>\n<\/li>\n<li data-start=\"3443\" data-end=\"3475\">\n<p data-start=\"3445\" data-end=\"3475\">mieux communiquer leur impact,<\/p>\n<\/li>\n<li data-start=\"3476\" data-end=\"3527\">\n<p data-start=\"3478\" data-end=\"3527\"><a href=\"https:\/\/www.fonda.asso.fr\/system\/files\/fichiers\/avisefondalaboess_171220_esscreationvaleur_rapporti_0.pdf\">renforcer leur cr\u00e9dibilit\u00e9 aupr\u00e8s des financeurs<\/a>.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_heading title=&#8221;Freins \u00e0 l\u2019adoption de l\u2019IA dans l\u2019\u00e9conomie sociale&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22text_text_color%22%93}&#8221; text_text_color=&#8221;gcid-body-color&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p data-start=\"3594\" data-end=\"3687\">Un expert en data science travaillant pour une grande mutuelle souligne plusieurs obstacles :<\/p>\n<h3 data-start=\"3689\" data-end=\"3732\">1. Une perception n\u00e9gative du secteur<\/h3>\n<p data-start=\"3733\" data-end=\"3833\">L\u2019IA est parfois per\u00e7ue comme un domaine r\u00e9serv\u00e9 aux \u00ab geeks \u00bb, \u00e9loign\u00e9 des pr\u00e9occupations sociales.<\/p>\n<h3 data-start=\"3835\" data-end=\"3882\">2. Des difficult\u00e9s de collecte de donn\u00e9es<\/h3>\n<p data-start=\"3883\" data-end=\"3999\">La structuration et la qualit\u00e9 des donn\u00e9es sont souvent insuffisantes pour d\u00e9ployer des mod\u00e8les pr\u00e9dictifs robustes.<\/p>\n<h3 data-start=\"4001\" data-end=\"4055\">3. Une transformation organisationnelle complexe<\/h3>\n<p data-start=\"4056\" data-end=\"4238\">Dans des secteurs comme la mutualit\u00e9, la gestion des risques repose historiquement sur l\u2019exp\u00e9rience m\u00e9tier. Introduire des outils automatis\u00e9s implique un changement culturel profond.<\/p>\n<ul data-start=\"3414\" data-end=\"3527\"><\/ul>[\/et_pb_text][et_pb_heading title=&#8221;Des b\u00e9n\u00e9fices concrets d\u00e9j\u00e0 observables&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22text_text_color%22%93}&#8221; text_text_color=&#8221;gcid-body-color&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p data-start=\"4293\" data-end=\"4344\">Malgr\u00e9 ces freins, des applications existent d\u00e9j\u00e0 :<\/p>\n<ul data-start=\"4346\" data-end=\"4506\">\n<li data-start=\"4346\" data-end=\"4396\">\n<p data-start=\"4348\" data-end=\"4396\">tri automatique des emails et documents scann\u00e9s,<\/p>\n<\/li>\n<li data-start=\"4397\" data-end=\"4440\">\n<p data-start=\"4399\" data-end=\"4440\">optimisation de la relation b\u00e9n\u00e9ficiaire,<\/p>\n<\/li>\n<li data-start=\"4441\" data-end=\"4481\">\n<p data-start=\"4443\" data-end=\"4481\">automatisation des demandes courantes,<\/p>\n<\/li>\n<li data-start=\"4482\" data-end=\"4506\">\n<p data-start=\"4484\" data-end=\"4506\">d\u00e9tection des fraudes.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4508\" data-end=\"4541\">Les r\u00e9sultats observ\u00e9s incluent :<\/p>\n<ul data-start=\"4543\" data-end=\"4672\">\n<li data-start=\"4543\" data-end=\"4575\">\n<p data-start=\"4545\" data-end=\"4575\">un gain de temps significatif,<\/p>\n<\/li>\n<li data-start=\"4576\" data-end=\"4620\">\n<p data-start=\"4578\" data-end=\"4620\">une am\u00e9lioration de la qualit\u00e9 de service,<\/p>\n<\/li>\n<li data-start=\"4621\" data-end=\"4672\">\n<p data-start=\"4623\" data-end=\"4672\">une meilleure allocation des ressources humaines.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_heading title=&#8221;Conclusion : vers une IA \u00e9thique et responsable dans l\u2019\u00e9conomie sociale&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-body-color%22:%91%22text_text_color%22%93}&#8221; text_text_color=&#8221;gcid-body-color&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p data-start=\"4759\" data-end=\"4828\">L\u2019intelligence artificielle soul\u00e8ve des questions \u00e9thiques majeures :<\/p>\n<ul data-start=\"4830\" data-end=\"4936\">\n<li data-start=\"4830\" data-end=\"4856\">\n<p data-start=\"4832\" data-end=\"4856\">gouvernance des donn\u00e9es,<\/p>\n<\/li>\n<li data-start=\"4857\" data-end=\"4880\">\n<p data-start=\"4859\" data-end=\"4880\">biais algorithmiques,<\/p>\n<\/li>\n<li data-start=\"4881\" data-end=\"4908\">\n<p data-start=\"4883\" data-end=\"4908\">respect de la vie priv\u00e9e,<\/p>\n<\/li>\n<li data-start=\"4909\" data-end=\"4936\">\n<p data-start=\"4911\" data-end=\"4936\">transparence des mod\u00e8les.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4938\" data-end=\"5021\">Mais elle repr\u00e9sente \u00e9galement une opportunit\u00e9 strat\u00e9gique pour l\u2019\u00e9conomie sociale.<\/p>\n<p data-start=\"5023\" data-end=\"5147\"><a href=\"https:\/\/www.forbes.com\/sites\/forbesnonprofitcouncil\/2021\/01\/22\/what-nonprofits-stand-to-gain-from-artificial-intelligence\/?sh=431756a14834\">Selon Dr. Lobna Karoui, sp\u00e9cialiste de l\u2019\u00e9thique de l\u2019IA<\/a>, l\u2019intelligence artificielle peut devenir un levier puissant pour :<\/p>\n<ul data-start=\"5149\" data-end=\"5268\">\n<li data-start=\"5149\" data-end=\"5192\">\n<p data-start=\"5151\" data-end=\"5192\">am\u00e9liorer l\u2019efficacit\u00e9 organisationnelle,<\/p>\n<\/li>\n<li data-start=\"5193\" data-end=\"5239\">\n<p data-start=\"5195\" data-end=\"5239\">renforcer la connaissance des b\u00e9n\u00e9ficiaires,<\/p>\n<\/li>\n<li data-start=\"5240\" data-end=\"5268\">\n<p data-start=\"5242\" data-end=\"5268\">optimiser l\u2019impact social.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5270\" data-end=\"5353\">\u00c0 condition qu\u2019elle reste un <strong data-start=\"5299\" data-end=\"5331\">outil au service de l\u2019humain<\/strong>, et non un substitut.<\/p>\n<p data-start=\"5355\" data-end=\"5489\">Le d\u00e9fi pour l\u2019\u00e9conomie sociale est clair :<br data-start=\"5398\" data-end=\"5401\" \/><strong data-start=\"5401\" data-end=\"5489\">d\u00e9velopper une IA align\u00e9e sur ses valeurs d\u00e9mocratiques, solidaires et responsables.<\/strong><\/p>\n<ul data-start=\"4543\" data-end=\"4672\"><\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-heading-color&#8221; custom_margin=&#8221;||-2px|||&#8221; custom_padding=&#8221;20px||4px|||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22background_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_heading title=&#8221;FAQ \u2014 Intelligence artificielle et \u00e9conomie sociale&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_text_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_accordion _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;L\u2019intelligence artificielle est-elle compatible avec les valeurs de l\u2019\u00e9conomie sociale ?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22open_toggle_text_color%22,%22toggle_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221; open_toggle_text_color=&#8221;gcid-heading-color&#8221; toggle_text_color=&#8221;gcid-heading-color&#8221; sticky_enabled=&#8221;0&#8243;]<p>Oui, si elle est d\u00e9velopp\u00e9e de mani\u00e8re \u00e9thique, transparente et au service de l\u2019impact social.<\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Quels sont les principaux usages de l\u2019IA dans l\u2019\u00e9conomie sociale ?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22open_toggle_text_color%22,%22toggle_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221; open_toggle_text_color=&#8221;gcid-heading-color&#8221; toggle_text_color=&#8221;gcid-heading-color&#8221; sticky_enabled=&#8221;0&#8243;]<p>Ciblage des campagnes de dons, mesure d\u2019impact, automatisation administrative, d\u00e9tection de fraudes, analyse de donn\u00e9es.<\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Quels sont les risques associ\u00e9s ?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22open_toggle_text_color%22,%22toggle_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221; open_toggle_text_color=&#8221;gcid-heading-color&#8221; toggle_text_color=&#8221;gcid-heading-color&#8221; sticky_enabled=&#8221;0&#8243;]<p>Biais algorithmiques, opacit\u00e9 des mod\u00e8les, d\u00e9pendance technologique, probl\u00e8mes de gouvernance des donn\u00e9es.<\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Pourquoi l\u2019adoption est-elle lente dans l\u2019\u00e9conomie sociale ?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22open_toggle_text_color%22,%22toggle_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221; open_toggle_text_color=&#8221;gcid-heading-color&#8221; toggle_text_color=&#8221;gcid-heading-color&#8221; sticky_enabled=&#8221;0&#8243;]<p>Manque de comp\u00e9tences internes, r\u00e9ticences culturelles, ressources financi\u00e8res limit\u00e9es.<\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;L\u2019IA peut-elle remplacer les professionnels du secteur social ?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22open_toggle_text_color%22,%22toggle_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221; open_toggle_text_color=&#8221;gcid-heading-color&#8221; toggle_text_color=&#8221;gcid-heading-color&#8221; sticky_enabled=&#8221;0&#8243;]<p>Non. Elle peut assister, optimiser et analyser, mais elle ne remplace pas l\u2019expertise humaine ni la relation sociale.<\/p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Comment l\u2019intelligence artificielle peut-elle servir l\u2019\u00e9conomie sociale ? Usages, mesure d\u2019impact, lev\u00e9e de fonds, enjeux \u00e9thiques et limites de l\u2019IA dans le secteur social.<\/p>","protected":false},"author":1,"featured_media":53038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[405,77,403],"tags":[395,379,397,375],"class_list":["post-53004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communs-et-plaidoyer","category-editorial","category-revue-de-presse","tag-etudes-et-enquetes","tag-ia-et-competences","tag-observatoire-social-tech-et-ess","tag-recherche-et-communs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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