{"id":50083,"date":"2021-10-25T11:08:01","date_gmt":"2021-10-25T09:08:01","guid":{"rendered":"https:\/\/socialgoodaccelerator.eu\/?p=50083"},"modified":"2025-10-20T14:01:16","modified_gmt":"2025-10-20T12:01:16","slug":"dons-les-nouvelles-manieres-de-donner","status":"publish","type":"post","link":"https:\/\/socialgoodaccelerator.eu\/fr\/2021\/10\/25\/dons-les-nouvelles-manieres-de-donner\/","title":{"rendered":"Dons : les nouvelles mani\u00e8res de donner"},"content":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||14px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Dons : les nouvelles mani\u00e8res de donner” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” background_color=”#2B2A5C” custom_margin=”|0px||0px|true|true” custom_padding=”10px|25px|10px|25px|true|true” global_colors_info=”{}”]

Les nouvelles technologies transforment en profondeur les fa\u00e7ons de donner<\/strong>.
Si les ch\u00e8ques<\/strong> et collectes caritatives traditionnelles<\/strong> n\u2019ont pas disparu, de nouvelles pratiques \u00e9mergent, port\u00e9es par une g\u00e9n\u00e9ration connect\u00e9e et cr\u00e9ative.
Selon l\u2019union France G\u00e9n\u00e9rosit\u00e9s<\/strong>, la moiti\u00e9 des dons sont d\u00e9sormais r\u00e9alis\u00e9s par des personnes de moins de 35 ans<\/strong> \u2014 principalement via Internet, les plateformes de financement participatif<\/strong> ou les collectes en ligne<\/strong>.<\/p>\n

Ces \u00e9volutions traduisent un changement de culture : le don devient plus rapide, plus local et plus personnalis\u00e9<\/strong>.
Tour d\u2019horizon de six de ces (r\u00e9)inventions solidaires.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/socialgoodaccelerator.eu\/wp-content\/uploads\/2021\/10\/Apple-payment-square.jpeg” alt=”Paying cashless for a coffee” title_text=”Apple-payment-square” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”]

Une personne paie avec son t\u00e9l\u00e9phone pour commander un caf\u00e9 (photo d’illustration)
<\/span><\/h6>\n
Source: Wikimedia Commons
<\/span><\/em><\/span><\/h6>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Donner sans contact : le paiement \u201ccashless\u201d” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|||||” global_colors_info=”{}”]

L\u2019arriv\u00e9e du paiement sans contact sur smartphone<\/strong> bouleverse les habitudes de consommation et\u2026 de g\u00e9n\u00e9rosit\u00e9.
Avec la diminution de la circulation des billets \u2014 en France, trois distributeurs automatiques ferment chaque jour<\/strong> \u2014 une question se pose :<\/p>\n

Comment soutenir les plus pr\u00e9caires lorsque les dons de rue deviennent impossibles ?<\/p>\n<\/blockquote>\n

Aux Pays-Bas<\/strong>, des organisations de l\u2019\u00e9conomie sociale ont innov\u00e9 : \u00e0 Amsterdam<\/strong>, un syst\u00e8me de dons sans contact<\/strong><\/a> permet de soutenir les personnes sans-abri.
Une exp\u00e9rimentation prometteuse, qui interroge sur la port\u00e9e r\u00e9elle des dons num\u00e9riques<\/strong> pour les b\u00e9n\u00e9ficiaires.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Les assistants vocaux au service de la collecte” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

En 2018, le T\u00e9l\u00e9thon<\/strong> a permis de faire un don via Alexa<\/strong>, l\u2019assistant vocal d\u2019Amazon.
Un simple ordre vocal suffit d\u00e9sormais pour contribuer \u00e0 une cause depuis son domicile.
Si cette pratique reste marginale \u2014 pour des raisons \u00e9thiques, \u00e9conomiques ou techniques<\/strong> \u2014 elle ouvre la voie \u00e0 de nouveaux usages<\/strong> du don, plus accessibles et plus spontan\u00e9s.
Certaines associations ont d\u2019ailleurs p\u00e9rennis\u00e9 cette m\u00e9thode apr\u00e8s des r\u00e9sultats encourageants.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Les micro-dons en caisse : arrondir pour agir” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Les micro-dons au passage en caisse<\/strong> sont devenus une forme populaire de solidarit\u00e9 du quotidien.
Depuis leur introduction en 2016<\/strong>, ces dispositifs de \u201cl\u2019arrondi solidaire\u201d<\/strong> ont permis de collecter plusieurs dizaines de millions d\u2019euros<\/strong> au profit d\u2019associations locales et nationales.<\/p>\n

Ce succ\u00e8s s\u2019explique par la simplicit\u00e9 du geste<\/strong> et le sentiment d\u2019utilit\u00e9 imm\u00e9diate<\/strong> : donner \u00e0 une structure proche de soi, dans un cadre familier, sans contrainte administrative.
Un mod\u00e8le vertueux, o\u00f9 chaque centime compte<\/strong>.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/socialgoodaccelerator.eu\/wp-content\/uploads\/2021\/10\/640px-Supermarket_in_recife_pernambuco_Brazil.jpeg” alt=”Cans in supermarket” title_text=”640px-Supermarket_in_recife,_pernambuco,_Brazil” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Une all\u00e9e de supermarch\u00e9 dans la ville de Recife, Br\u00e9sil (photo d’illustration)
<\/span><\/h6>\n
Source: Wikimedia Commons
<\/span><\/em><\/h6>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Les crypto-dons : philanthropie 3.0″ _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Avec la d\u00e9mocratisation du bitcoin<\/strong> et d\u2019autres crypto-monnaies, de nouvelles formes de crypto-philanthropie<\/strong> \u00e9mergent.
Certaines ONG et fondations acceptent d\u00e9sormais des dons en actifs num\u00e9riques<\/strong>, notamment en Europe, en Afrique et en Am\u00e9rique du Nord<\/strong>, o\u00f9 ces dons repr\u00e9sentent pr\u00e8s de 2 % du total<\/strong><\/a>.<\/p>\n

Bien que controvers\u00e9e, cette pratique ouvre la philanthropie \u00e0 de nouveaux publics<\/strong> : jeunes investisseurs, communaut\u00e9s num\u00e9riques et porteurs de projets open source.
Elle soul\u00e8ve aussi des enjeux cruciaux de tra\u00e7abilit\u00e9, de transparence et d\u2019impact environnemental<\/strong>.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/socialgoodaccelerator.eu\/wp-content\/uploads\/2021\/10\/640px-@solenfeyissa_Facebook.jpeg” alt=”Connection” title_text=”640px-@solenfeyissa_Facebook” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”]

Une personne essaie de se connecter \u00e0 Facebook sur un t\u00e9l\u00e9phone portable (photo d’illustration)
<\/span><\/h6>\n
Source: Wikimedia Commons
<\/span><\/em><\/span><\/h6>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Les r\u00e9seaux sociaux, catalyseurs de solidarit\u00e9” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Depuis 2015, les boutons de don int\u00e9gr\u00e9s \u00e0 Facebook, Instagram et TikTok<\/strong> ont permis de collecter plusieurs milliards d\u2019euros<\/strong> au profit de grandes causes : lutte contre le COVID-19, recherche m\u00e9dicale, d\u00e9fense des droits humains\u2026<\/p>\n

Ces dispositifs ont explos\u00e9 en 2020, en plein c\u0153ur des crises sanitaires et sociales.
Les influenceurs<\/strong> ont jou\u00e9 un r\u00f4le majeur dans la mobilisation des communaut\u00e9s pour soutenir les minoritaires opprim\u00e9es, la reforestation<\/strong> ou les actions de la Croix-Rouge<\/strong>.<\/p>\n

Les plateformes exp\u00e9rimentent aussi de nouvelles formes de don \u201cgratuit\u201d :<\/p>\n

regarder une publicit\u00e9 ou interagir avec du contenu pour financer automatiquement une action sociale.<\/p>\n<\/blockquote>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Les jeux vid\u00e9o solidaires : le \u201ccharity gaming\u201d” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Durant les confinements de 2020, les plateformes de streaming comme Twitch<\/strong> ont servi de relais \u00e0 une philanthropie ludique et collective<\/strong>.
Des joueurs professionnels<\/strong> ont organis\u00e9 des sessions caritatives permettant de r\u00e9colter pr\u00e8s de 80 millions d\u2019euros<\/strong> revers\u00e9s \u00e0 des organisations telles que l\u2019Institut Pasteur<\/strong>.<\/p>\n

Cette tendance, appel\u00e9e charity gaming<\/em>, incarne une nouvelle g\u00e9n\u00e9ration d\u2019engagement<\/strong>, plus immersive et participative.<\/p>\n

<\/blockquote>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/socialgoodaccelerator.eu\/wp-content\/uploads\/2021\/10\/Twitch_Gamescom_36042431203.jpeg” alt=”European flags” title_text=”Twitch_Gamescom_(36042431203)” align=”center” _builder_version=”4.16″ _module_preset=”default” width=”60%” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” min_height=”53px” custom_padding=”0px||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]
Des joueurs \u00e9changent lors d’une conf\u00e9rence de la Gamescon, un \u00e9v\u00e9nement d\u00e9di\u00e9 aux jeux vid\u00e9os \u00e0 Cologne, Allemagne<\/span><\/em><\/h6>\n
Source: Wikimedia Commons<\/span><\/em><\/span><\/h6>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||20px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Vers un don plus rapide, local et accessible” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Ces innovations prouvent que le don n\u2019a jamais \u00e9t\u00e9 aussi cr\u00e9atif et hybride<\/strong>.
Le num\u00e9rique transforme la philanthropie en une exp\u00e9rience accessible \u00e0 tous<\/strong>, o\u00f9 l\u2019acte de donner devient simple, r\u00e9actif et participatif<\/strong>.<\/p>\n

Le Social Good Accelerator<\/strong> milite pour que ces nouveaux outils servent des valeurs d\u2019inclusion, de sobri\u00e9t\u00e9 et d\u2019\u00e9thique<\/strong>.
Son objectif : rendre la philanthropie num\u00e9rique ouverte \u00e0 toutes les \u00e9chelles<\/strong>, au service d\u2019un num\u00e9rique utile, \u00e9quitable et commun<\/strong>.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” min_height=”103px” global_colors_info=”{}”]

Sources :<\/span><\/h3>\n

– Usbek et Rica, Chaise \u00e0 don, caritative gaming, crypto-philanthropie\u2026 : 6 mani\u00e8res d\u2019\u00eatre g\u00e9n\u00e9reux qui ont de l\u2019avenir<\/em>, France G\u00e9n\u00e9rosit\u00e9s, 2021
<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#2B2A5C” custom_margin=”||-2px|||” custom_padding=”20px||4px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”FAQ \u2014 Nouvelles formes de don et philanthropie num\u00e9rique” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}”][et_pb_accordion_item title=”Qu\u2019est-ce qu\u2019un micro-don ?” open=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Un micro-don est une contribution de faible montant<\/strong>, souvent arrondie \u00e0 la caisse ou ajout\u00e9e \u00e0 un achat en ligne.
Il permet \u00e0 chacun de soutenir facilement des causes locales ou nationales<\/strong> sans contrainte administrative.<\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Les crypto-dons sont-ils l\u00e9gaux ?” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

Oui, dans la plupart des pays europ\u00e9ens, les dons en crypto-monnaie sont autoris\u00e9s mais encadr\u00e9s<\/strong>.
Les associations doivent garantir la tra\u00e7abilit\u00e9<\/strong> des transactions et d\u00e9clarer leur valeur en euros.
Certains \u00c9tats (comme la France) travaillent \u00e0 mieux r\u00e9guler ces pratiques<\/strong> pour \u00e9viter les d\u00e9rives financi\u00e8res.<\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Comment les r\u00e9seaux sociaux financent-ils des causes solidaires ?” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

Les plateformes comme Facebook ou Instagram<\/strong> pr\u00e9l\u00e8vent z\u00e9ro commission<\/strong> sur les dons caritatifs r\u00e9alis\u00e9s via leurs outils int\u00e9gr\u00e9s.
Elles collaborent avec des organisations certifi\u00e9es<\/strong> pour garantir la transparence.
Les utilisateurs peuvent ainsi soutenir directement une association<\/strong> en un clic.<\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Le paiement sans contact peut-il remplacer le don de rue ?” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

Pas totalement.
Mais des initiatives comme celles men\u00e9es \u00e0 Amsterdam<\/strong> prouvent qu\u2019il est possible d\u2019adapter le geste de solidarit\u00e9<\/strong> \u00e0 l\u2019\u00e8re du num\u00e9rique.
Le d\u00e9fi reste de maintenir le lien humain<\/strong> entre donateur et b\u00e9n\u00e9ficiaire.<\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Pourquoi le SOGA s\u2019int\u00e9resse-t-il \u00e0 ces nouveaux modes de don ?” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

Parce que la philanthropie num\u00e9rique<\/strong> fait partie int\u00e9grante de la transition solidaire<\/strong>.
Le SOGA souhaite rendre le don plus inclusif<\/strong>, en soutenant les outils open source, les mod\u00e8les mutualis\u00e9s et les technologies \u00e0 impact social.
Objectif : que donner devienne un acte collectif, accessible et durable<\/strong>.<\/p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

Les nouvelles technologies viennent changer les mani\u00e8res de donner. 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